Calypso Slim Coco Fight The Virus Game is our attempt to creatively launch a new pack for Calypso coconut liqueur.
Campaign Challenge: As the spirit of FUN we devised a very interactive and highly engaging game to get the consumers to be aware of the re-introduction of this pack. Nigerians are playing mobile games, so the Fight The Virus game was very strategic and it connected with the brand’s core target.
The engagement level was very high and enhanced brand recall. We developed the following campaign items:
– Facebook branding
– Rich Media
– Deployment on the Calypso website