Key Learnings

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Social Media Marketing Checklists for Businesses

September 23, 2017 | 0 Comments

Every smart marketer needs a go-to checklist for social media marketing! It’s how you maintain important fundamentals when everything’s about to change. To help you not miss a beat as you manage your social media accounts, the team at REDOT UK made this infographic to remind you about what’s really important. These easy-to-follow, no-nonsense tips […]

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ALERT!! Compatible toners can protect your business from Recession

July 21, 2017 | 0 Comments

It is clearly evident that the nation’s economic news is serious and troubling. Your own experience tells you that people—pretty much all of us—are justifiably concerned from the east to the West. While everyone’s situation is different, you’ve likely felt the pressure and pain—both personally and professionally, and it’s not going to get better anytime […]


7 Reasons you need a Digital Marketing Strategy for Your Business

July 20, 2017 | 0 Comments

We are now in the mid-year of 2017 and it’s vital for any business with an online presence to have some sort of digital marketing strategy in place. If your business is facing digital channel issues, then perhaps it is time to consider a strategic review of your digital efforts. Here are 7 popular reasons […]


Social Ad Effectiveness – Three Things You Need to Know

June 20, 2017 | 0 Comments

Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective it has proven to be. Why else do you think many marketers now rate social media advertising as more effective than search; What has Facebook done to help show how social ad […]

Customer Acquisition

Customer Acquisition – What Marketers Should Focus On

June 16, 2017 | 0 Comments

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying huge money or lots of people visiting your platform for free, how you get and retain customers is what is important. Trust me! But ask yourself: are you really ready for more customers? Is […]

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Mobile App Marketing: Acquiring & Retaining Quality Users

June 15, 2017 | 0 Comments

When we talk about Mobile marketing, we say it is often a core part of a business’s overall marketing strategy. That’s because smartphone and tablet use is still on the rise. This year, over a third of the world’s population (2.4 billion people) will own a smartphone, according to reports. So in order to get […]

What is Account Based Marketing

Why Account Based Marketing?

June 09, 2017 | 0 Comments

Is ABM beyond the hype or the next big thing? According to Wikipedia, Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed […]

Brand Targeting in Nigeria

Brand targeting in Nigeria

June 08, 2017 | 0 Comments

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined. In our experience, it’s not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business. It’s important in this […]



June 07, 2017 | 0 Comments

As we’ve begun 2017, organisations are facing more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses, a good percentage of marketing professionals this year have focused on converting leads to customers, while over half prioritised increasing traffic to their website. Alongside accelerating inbound marketing is […]

Mobile Buyers

How to Effectively Reach the Ever-More Mobile Buyer

June 06, 2017 | 0 Comments

Still wondering the impact of mobiles in today’s connected world and how to mobile buyers? Mobile devices are increasingly central to the shopping and buying habits of all digital consumers in globally. About 45% of online transactions in the world in 2016 were made with two or more devices. Users of smartphones, tablets and PCs […]