Key Learnings

Maxystuff

Social Ad Effectiveness – Three Things You Need to Know

June 20, 2017 | 0 Comments

Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective it has proven to be. Why else do you think many marketers now rate social media advertising as more effective than search; What has Facebook done to help show how social ad […]

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Customer Acquisition

Customer Acquisition – What Marketers Should Focus On

June 16, 2017 | 0 Comments

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying huge money or lots of people visiting your platform for free, how you get and retain customers is what is important. Trust me! But ask yourself: are you really ready for more customers? Is […]

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MaxyStuff website Key learnings2

Mobile App Marketing: Acquiring & Retaining Quality Users

June 15, 2017 | 0 Comments

When we talk about Mobile marketing, we say it is often a core part of a business’s overall marketing strategy. That’s because smartphone and tablet use is still on the rise. This year, over a third of the world’s population (2.4 billion people) will own a smartphone, according to reports. So in order to get […]

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What is Account Based Marketing

Why Account Based Marketing?

June 09, 2017 | 0 Comments

Is ABM beyond the hype or the next big thing? According to Wikipedia, Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed […]

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Brand Targeting in Nigeria

Brand targeting in Nigeria

June 08, 2017 | 0 Comments

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined. In our experience, it’s not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business. It’s important in this […]

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INTERNET IN NIGERIA

IT’S MORE THAN THE INTERNET IN AFRICA

June 07, 2017 | 0 Comments

As we’ve begun 2017, organisations are facing more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses, a good percentage of marketing professionals this year have focused on converting leads to customers, while over half prioritised increasing traffic to their website. Alongside accelerating inbound marketing is […]

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Mobile Buyers

How to Effectively Reach the Ever-More Mobile Buyer

June 06, 2017 | 0 Comments

Still wondering the impact of mobiles in today’s connected world and how to mobile buyers? Mobile devices are increasingly central to the shopping and buying habits of all digital consumers in globally. About 45% of online transactions in the world in 2016 were made with two or more devices. Users of smartphones, tablets and PCs […]

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MaxyStuff, REDOT

How to build a Customer-Centric Business

June 03, 2017 | 0 Comments

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer-centric company is more than a company that offers good service. The importance of building a customer-centric business […]

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MaxyStuff-Redot

Digital Trends in Africa: What You Need to Know for 2017

June 01, 2017 | 0 Comments

Year after year, we witness digital innovation that continues to transform Africa’s economic and business landscape. We have seen the continent become one of the largest growth markets in the world for technology sales, as data and internet consumption accelerates dramatically. We have watched the likes of Facebook and Google scramble to expand their presence […]

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Calypso FTV

Why Digital Marketing Services?

March 31, 2015 | 0 Comments

If you own a company then it is likely that you have got a website that goes along with it. Whether you make use of this website to make sales on the Internet or you utilize it to merely advertise your services/products. It is pretty important that you should make the best of it and […]

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