Key Learnings / Brand targeting in Nigeria

Brand Targeting in Nigeria

Brand targeting in Nigeria

June 08, 2017 | 0 Comments

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined. In our experience, it’s not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business. It’s important in this process to find the right balance when defining your target market in a way that causes your audience to recognise that you are talking specifically to them. This often requires companies to narrow down their target market, so that the message is strong, compelling and clear.
We go through the target audience process even at an early age. Think back to when you were a kid. When you wanted a treat you went through the target audience process. You knew that your dad probably wouldn’t be the one to approve your request so you went to your mum and you made sure to catch her in the right mood. That’s an example of defining your target audience. It’s a basic example, but businesses go through that process so they have more success. It doesn’t make sense to try to please everyone. Your time, energy and money are better invested in a target audience. And that goes for defining the target audience for your personal brand too.

Are you starting to roll out your marketing plan and netting yourself some customers? Watch out for these 4 steps to be successful.

1. Affiliate Marketing: Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly. Jumia, Konga and certain retail companies have their own affiliate networks.
2. Post Relevant Content on Blogs: Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from.
3. Connect With the Right Influencers: Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility.
4. Respond To Every Email, Tweet, Facebook Comment, and Phone Call; Adjust Yourself as Necessary

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